{"title":"The Super Premium Dog Food Range","description":"","products":[{"product_id":"super-premium-small-breed-chicken-and-rice","title":"Super Premium Small Breed Chicken and Rice","description":"\u003cp\u003eTop Quality Dog Food, with best ingredients. Feed your friend the best and help keep vet’s bills at bay.\u003c\/p\u003e\u003cul\u003e\t\u003cli\u003eYucca Schidigera extract which may help to reduce faecal odour\u003c\/li\u003e\t\u003cli\u003ePromotes joint repair and mobility\u003c\/li\u003e\t\u003cli\u003eSmaller kibble for dogs with a small bite\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003cstrong\u003eAnalytical Constituents:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCrude Protein 22%, Crude Oils and Fats 8.5%, Crude Fibres 4%, Crude Ash 7.5%.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003cbr\u003eRice (26%), Poultry Meal (26%), Barley, Oats, Poultry Fat, Sugar Beet Pulp, Fish Meal, Brewers Yeast, Minerals, Vitamins, Yucca Schidigera Extract.\u003c\/p\u003e","brand":"Direct Dog Food","offers":[{"title":"6kg","offer_id":56694780756345,"sku":null,"price":41.0,"currency_code":"GBP","in_stock":true},{"title":"10kg","offer_id":56694780789113,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/4694\/3353\/files\/Untitleddesign_18.png?v=1771597862"},{"product_id":"super-premium-large-breed-chicken-and-rice","title":"Super Premium Large Breed Chicken and Rice","description":"\u003cp\u003eTop Quality Dog Food, with best ingredients. Feed your friend the best and help keep vet’s bills at bay.\u003c\/p\u003e\u003cul\u003e\t\u003cli\u003eLarger kibbles for the bigger, more robust dog\u003c\/li\u003e\t\u003cli\u003ePromotes joint repair and mobility\u003c\/li\u003e\t\u003cli\u003eMaintains healthy skin and coat\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAnalytical Constituents:Crude Protein 25%, Crude Oils and Fats 14%, Crude Fibres 4%, Crude Ash 6.5%.Composition:Poultry Meal (26%), Rice (26%), Barley, Oats, Poultry Fat, Sugar Beet Pulp, Chicken Hydrolysate, Brewers Yeast, Salmon Oil, Minerals, Vitamins, Glucosamine (355mg\/kg), Methylsulfonylmethane (355mg\/kg), Chondroitin Sulphate (250mg\/kg).\u003c\/p\u003e\u003cp\u003ecca Schidigera Extract.\u003c\/p\u003e","brand":"Direct Dog Food","offers":[{"title":"15kg","offer_id":56694780920185,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true},{"title":"6kg","offer_id":56694780952953,"sku":null,"price":41.0,"currency_code":"GBP","in_stock":true},{"title":"10kg","offer_id":56694780985721,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/4694\/3353\/files\/Untitleddesign_15.png?v=1771597074"},{"product_id":"super-premium-turkey-and-rice-adult","title":"Super Premium Turkey and Rice Adult","description":"\u003cp dir=\"rtl\"\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\t\u003cli\u003eHigh levels of turkey and rice for optimum palatability and small firm stools\u003c\/li\u003e\t\u003cli\u003eMaintains healthy skin and coat\u003c\/li\u003e\t\u003cli\u003eSingle source protein for a sensitive digestive tract\u003c\/li\u003e\t\u003cli\u003eSkin \u0026amp; Coat – Contains Omega 3 \u0026amp; 6 essential fatty acids, Zinc and Biotin to help maintain a healthy skin \u0026amp; coat\u003c\/li\u003e\t\u003cli\u003eImmune System – Contains vitamins and minerals to help maintain a healthy immune system\u003c\/li\u003e\t\u003cli\u003eContains Seaweed which is thought to benefit dogs by supporting thyroid health, heart health, coat condition and digestion\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003cbr\u003eTurkey Meal (26%), Rice (26%), Oats, Barley, Linseeds, Lucerne, Poultry Fat, Minerals, Seaweed, Vitamin\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAnalytical Constituents:\u003c\/strong\u003e\u003cbr\u003eCrude Protein 23%, Crude Oils and Fats 10%, Crude Fibres 4%, Crude Ash 7.5%.\u003c\/p\u003e\u003cp dir=\"rtl\"\u003e \u003c\/p\u003e","brand":"Direct Dog Food","offers":[{"title":"6kg","offer_id":56694780821881,"sku":null,"price":42.0,"currency_code":"GBP","in_stock":true},{"title":"15kg","offer_id":56694780854649,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true},{"title":"10kg","offer_id":56694780887417,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/4694\/3353\/files\/Untitleddesign_17.png?v=1771597723"},{"product_id":"super-premium-adult-chicken-and-rice","title":"Super Premium Adult Chicken and Rice","description":"\u003cp\u003eWheat gluten, dairy or soya intolerance or allergy can affect all breeds of dog and can lead to inflammation of the small intestine, intermittent or persistent diarrhea, weight loss, poor coat condition and other problems. 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With freshly prepared salmon, a highly palatable \u0026amp; digestible fish protein making it ideal for fussy eaters.  \u003c\/p\u003e\u003cp\u003eTop Quality Dog Food, with best ingredients. Feed your friend the best and help keep vet’s bills at bay.\u003c\/p\u003e\u003cul\u003e\t\u003cli\u003eSmaller kibble for dogs with a small bite\u003c\/li\u003e\t\u003cli\u003eOral health – maize adds a crunchy and fibrous texture\u003c\/li\u003e\t\u003cli\u003eHighly palatable – ideal for fussy eaters\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAnalytical Constituents:\u003c\/strong\u003e\u003cbr\u003eCrude Protein 23%, Crude Oils and Fats 12%, Crude Fibres 4%, Crude Ash 7.5%.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eComposition\u003c\/strong\u003e\u003cbr\u003eSalmon (includes 36%; 23% Salmon \u0026amp; 13% Salmon Meal), Potato (24%), Oats, Maize, Sugar Beet Pulp, Poultry Fat, Salmon Oil, Salmon Digest, Minerals,Vitamins.\u003c\/p\u003e","brand":"Direct Dog Food","offers":[{"title":"6kg","offer_id":56694781772153,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true},{"title":"15kg","offer_id":56694781804921,"sku":null,"price":43.0,"currency_code":"GBP","in_stock":true},{"title":"10kg","offer_id":56694781837689,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/4694\/3353\/files\/Untitleddesign_11.png?v=1771596636"},{"product_id":"super-premium-large-breed-puppy-salmon-and-potato","title":"Super Premium Large Breed Puppy Salmon and Potato","description":"\u003cp\u003eA complete and super premium large breed puppy food, formulated using high quality ingredients. Give your puppy the best start in life!\u003c\/p\u003e\u003cp\u003eThis tasty blend of salmon and potato contains all the vitamins and minerals that your large breed puppy requires over each phase of their development.  \u003c\/p\u003e\u003cp\u003eBENEFITS\u003c\/p\u003e\u003cul\u003e\t\u003cli\u003eNo added artificial colours and preservatives\u003c\/li\u003e\t\u003cli\u003eGreat for digestive health – the beet pulp is a good source of dietary fibre\u003c\/li\u003e\t\u003cli\u003eSupports your large breed puppy through their growth phase\u003c\/li\u003e\t\u003cli\u003eContains Omega 3 \u0026amp; 6 essential fatty acids, zinc and biotin to help maintain a healthy skin and coat\u003c\/li\u003e\t\u003cli\u003eVitamins and minerals to help maintain a healthy immune system\u003c\/li\u003e\t\u003cli\u003eHigh levels of salmon and potato for optimum palatability and small, firm stools\u003c\/li\u003e\t\u003cli\u003eSpecial kibbles designed for large breed dogs\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eANALYTICAL CONSTITUENTS:\u003c\/p\u003e\u003cp\u003eSalmon (24%), Potato (15%), Salmon Meal (11%), Potato Protein (11%), Barley, Oats, Poultry Fat, Peas, Sugar Beet Pulp, Salmon Digest, Salmon Oil, Minerals \u0026amp; Vitamins.Analytical Constituents:\u003c\/p\u003e\u003cul\u003e\t\u003cli\u003eCrude Protein 27%\u003c\/li\u003e\t\u003cli\u003eCrude Oils \u0026amp; Fats 15%\u003c\/li\u003e\t\u003cli\u003eCrude Fibre 3.5%\u003c\/li\u003e\t\u003cli\u003eCrude Ash 7%\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Direct Dog Food","offers":[{"title":"6kg","offer_id":56694781870457,"sku":null,"price":44.0,"currency_code":"GBP","in_stock":true},{"title":"15kg","offer_id":56694781903225,"sku":null,"price":62.0,"currency_code":"GBP","in_stock":true},{"title":"10kg","offer_id":56694781935993,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/4694\/3353\/files\/Untitleddesign_9.png?v=1771596338"},{"product_id":"super-premium-puppy-chicken-and-rice","title":"Super Premium Puppy Chicken and Rice","description":"\u003cp\u003eA complete super premium feed, suitable for all puppies. 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